BT SPORT LAUNCHES NEW SEASON WITH NEW FACES, NEW PROGRAMMING AND ULTIMATE VIEWING EXPERIENCE
With the new football season imminent, BT Sport is introducing new faces, refreshing its Saturday programming line-up and beginning the roll out of a new viewing experience, BT Sport Ultimate.
On screen this coming season, BT Sport customers can look forward to some new faces, including former England striker Peter Crouch, former Chelsea and England midfielder Joe Cole, and fellow Chelsea and England star Karen Carney joining BT Sport as football analysts. They join former Arsenal and Netherlands forward Robin van Persie, recently confirmed as joining the BT Sport team which includes Rio Ferdinand, Steve McManaman, Glenn Hoddle, Rachel Brown-Finnis and Michael Owen.
Kicking off Saturdays on BT Sport will be new show Early Kick Off. Hosted by Jake Humphrey, Jules Breach and Robbie Savage, the 10am to midday show aims to set the agenda for the weekend to come.
Pete Oliver, managing director marketing of BT’s consumer division, said: “BT is making sport more accessible to more fans in more ways than ever this season. We’re thrilled to welcome Peter Crouch, Joe Cole and Karen Carney to the squad, as part of an exciting new weekend line up on BT Sport with great new shows.
“The launch of BT Sport Ultimate means BT is first to market with the launch of a new innovation, allowing our customers to take the sports viewing experience on mobile to a level unmatched anywhere. This is the latest step in our Best Connected plan, to offer our customers the best content and the best technology, through partnerships with the world’s most innovative companies.”
For more information on BT Sport visit www.bt.com/sport.