NIKE TO CELEBRATE BLACK BRITISH ATHLETES AND THEIR CONTRIBUTION TO SPORT
Nike, today, kicked off its celebration of Black History Month UK by recognising black British athletes and their contribution to sport.
Nike strongly believes that sport has the power to unite and that all athletes should be treated equally. Nike is committed to working with black British athletes to explore the challenges they face today and take action in breaking down barriers.
Listening to the voice of the athlete has always been integral to Nike’s DNA and we will continue to create platforms for all black British athletes to have a voice and inspire people to take action in their communities.
“We have an incredible opportunity to unite and bring together our athletes, partners and communities to inspire and create change for the next generation of athletes,” said Dave Carmont, VP/GM EMEA, London / West. “Black History Month UK offers a unique moment to celebrate our black British athletes and the significant contribution they give to British sport. We are united with our partners and communities to change the narrative and create a level playing field for all athletes now and in the future.”
Nike aims to create further dialogue and spark conversation by working with long-term partners such as Chelsea FC, Tottenham Hotspur, The FA, The Premier League and more. Throughout Black History Month UK and beyond, Nike and its partners are committed to levelling the playing field for all black British athletes and creating pathways and opportunities for future generations.
Nike is committed to creating the next generation of future leaders by investing in training for BAME youth in London, providing development opportunities and pathways to create positive change. Nike is partnering with Sported over the next 12 months to mentor 12 entrepreneurial young Londoners who are inspiring and enabling the next generation to play more sport in their local communities. To find out how you can apply visit www.sported.org.uk for more information from October 15th.