It’s a question we get asked almost daily: what’s our favourite football shirt? When you see as many as we do, that’s virtually impossible to answer. We love so many of them.
But there are some that steal our heart that little bit more than others. The ones that raise our pulses when they land at our door and make us feel tinged with regret when we see it leave for a better home.
We asked each of our team to select five - just five - shirts that fall into that category. These aren’t necessarily our ‘Top Five’, but five shirts we’ve got mad love for, whatever the reasons.
So for edition '03’ of The Cult Kits View, we asked Head of Distributions at Cult Kits, George Brown, to tell us about his top five favourites.
So here they are…
Japan 1993-94
If it ain’t broke, don’t fix it. Or so Puma thought when they took over Japan’s kit manufacturing duties from Asics in the 90s. Clearly in love with that jagged motif on the front as much as we are - like a Veloceraptor has tried to grab a fist full of King Kazu - they decided not to change a thing.
JEF United 1992-93
J-League shirts are in a league of their own, and this one from JEF United says all you need to know about their knack for wedding the super weird to the totally wonderful.
South Korea 1996-98
Nike templates peaked in the 90s and South Korea showed how to own them with unmistakable individuality.
Napoli 1991-93 away
Another example of when a good template is made classic by a club’s interpretation. Napoli’s colourway complimented the cracked glass effect along the shoulders perfectly, and the retro lettering of the sponsor - a pasta manufacturer - is quintessential 90s Serie A.
Atletico Bilbao 1995-97
This effort from Bilbao oozes a certain kind of class, which feels emblematic of the club’s cultural principles. Kappa’s 90s templates were rinsed but few adopted them with more panache than the Basque club.
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