YouTube was made for one man and his name is Ronaldinho.
It's easy to lose an afternoon trawling through videos of the Brazilian humiliating opponents or scoring ridiculous goals or doing things - special things - that you've only ever seen on Fifa.
His was a career that was more about moments than trophies - flicks or tricks or nutmegs or back-heels that made the people happy.
And few made the people happier than he did.
Ronaldo de Assis Moreira turns 40 on Saturday. Here's his career in kits.
"I've worked with some great players in my time. But, with due respect to the others, Ronaldinho was a cut above the rest."
So said Grêmio coach Celso Roth, who marvelled at the gangly trequartista from Porto Alegre.
It was in 1999 that the 18-year-old Ronaldinho's genius began to emerge, scoring 23 goals in 48 matches. In June that year, in the Rio Grande do Sul State Championship final, the youngster humiliated Internacional's Brazilian legend and 1994 World Cup-winning captain Dunga, flicking the ball over his head on one occasion, and leaving him flat-footed in a mazy dribble on another.
The shirts he wore at Gremio were magnificent - with Kappa and Penalty producing the club's classic sky blue and black stripes during his time there.