New Balance Football reveal the LOSC Lille Football Club’s  bespoke home kit for the 20/21 season. The release is part of the brand’s ‘We are the new blood’ campaign which celebrates the next generation of fans and players.

A nod to the city’s youth culture both on and off the pitch, the jersey features a bespoke chest graphic in navy and white against the stunning backdrop of the Club’s signature team red tone.

Synonymous with LOSC throughout their 75-year history, the team red shade connects a new legion of fans to the Club and its ambitious sponsorship with New Balance.



The home strip also incorporates an internal badge bearing the iconic words “Nous Sommes Les Dogues”- visible only on the inside. Another addition is a crew neck insert and integrated woven LOSC neck tab.



Accompanying hooped socks include a zonal polypropylene footbed to release moisture away from the foot. Navy knitted shorts help complete the look.

Lille Captain José Fonte said, “Putting on the Lille shirt is always a special moment. I can’t wait to see the fan’s reaction when we wear this new design on the pitch”.



General Manager of New Balance Football, Kenny McCallum said: “Youth and dynamism are the heartbeat of the club and the city, so it was important for us to create a kit built for performance, but with a modern look that both the players and fans would feel confident wearing”.



The full range of New Balance LOSC Lille’s Home Kit products are available to pre-order now, and will be available at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide from today.


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