UMBRO RELEASE NOVEM INSPIRADO BY PAOLO GUERRERO

UMBRO RELEASE NOVEM INSPIRADO BY PAOLO GUERRERO

Umbro launches exclusively in Perú its latest footwear and sports apparel collection, inspired by Paolo Guerrero.

Over the past 20 years Umbro have sponsored Perú’s National Football Team in three different processes, they have sponsored several local football clubs in Perú, football academies and most importantly, they have been there for young talents who rise in football at a very young age.

A phase has begun and Umbro in Perú are now in search of a spokesperson for the brand, someone capable of serving as a role model for these young kids who are just starting their footballer careers and capable of helping them to fulfil their goals and help their dreams become true as a result of effort and hard work.

Paolo Guerrero was invited to become part of the Umbro family, as he represents many of the brands values. He has proven along his prestigious career to be a true sportsman, and an excellent professional. On the pitch Paolo disputes every split ball as if it was the last, he gives his heart and soul for his team, for the fans, he feels his club and national team colours as few players do.

Therefore, naturally it was only right that Paolo be given his own boot – thus, the Novem was born.

 

 

Novem’s aesthetic celebrates Paolo’s unique personality and Peruvian roots. The graphic is inspired by Paolo’s tattoos and ancient Inca artwork and creates a striking visual wrapping around the rear of the boot and the outsole with the iconic number ‘9’ prominently featured.

 

 

And now for some science…

For the upper, Umbro have used a new high density engineered to obtain a soft supple upper for a great first touch and an adaptable fit that moulds to the foot. An offset lace increases the strike zone on the medial side and combined with customised 3D ‘touch control’ pods allows for better control, precision and power. A unique ‘U-fit’ collar construction provides additional support and security without comprising comfort. We’ll take Umbro at their word here!

Umbro’s Sprint+ outsole is designed for multi-directional speed. A lightweight Pebax outsole features a unique combination of conical and angular studs. The stud position and geometry have been designed based on feedback and data analysis of player performance and deliver maximum grip in all directions.

 

 

Want to get your hands on a pair. No problem! Simply make it the ultimate boot buying experience and book yourself a flight to South America where you'll find them in Umbro concept stores located in numerous locations across Peru.

Or, you could just visit the link here and wait 10 or so days  for international delivery. They're beautiful, do it!

 

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