NB players unite to support community

NB players unite to support community

New Balance Premier League and Ligue 1 stars will take to the field this weekend in football boots designed in support of “My Story Matters”, the brand’s global community action programme.

The initiative aims to celebrate black achievements in sport, music and culture and will provide economic resources to help support black communities.



The special edition Furon v6+ showcases a vibrant colour palette of purple, gold, angora, burgundy, and black. Inspired by the richness of the black experience, each tone was selected by New Balance designer Cordell Jordan in tribute to the black contribution to football.

In addition to showing their support on the pitch, the New Balance athletes will each contribute to several community empowerment programmes in the UK, Africa and Jamaica.



Sadio Mane, who has dedicated charitable work throughout his career to improving lives through education in his native Senegal, will lend his support to the Amos Bursary. The London-based charity is helping to address underrepresentation in the workplace by providing young people with opportunities to succeed in education and attend university. In addition Sadio will also be donating to football teams in his village of Bambaly, Senegal.

Raheem Sterling will be donating kits, footballs and footwear to his local football team in Jamaica, Maverley Hughenden FC to support grassroots football on the island and to help inspire the next generation of footballers.

In Nigeria, Eberechi Eze will be donating to the Eze Onyeche Nwodim Memorial Foundation.

Bukayo Saka will help his former school Edward Betham in London with kits, footballs and football bibs.



Tim Weah will be donating products to the Clar Weah Foundation in Liberia.

Harvey Elliott will be donating to Burscough FC, a club based in North West England.

To learn more about New Balance’s commitment to Diversity, Equity & Inclusion, just click here.





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