The fit between video games and sports teams seems like a natural one. In many ways it’s remarkable we haven’t seen more games developers and console creators splashing their wares across the front of teams all over the world, but in the meantime we may as well cherish the ones we have been given.
While the 1990’s and 2000’s boom in video games undoubtably sparked the golden age of game sponsorships a number survived into the 2010’s and beyond.
We’ve picked out ten of our favourites to have a look at today, from one game wonders to some of the most iconic sponsors the game has ever seen. We've very much come to the conclusion that video games might just be the best genre of sponsor.
Fiorentina + Nintendo 1997-99