ADIDAS AND FIGC PRESENT THE NEW FOOTBALL KITS OF THE ITALIAN NATIONAL TEAMS

ADIDAS AND FIGC PRESENT THE NEW FOOTBALL KITS OF THE ITALIAN NATIONAL TEAMS

adidas presents its first product collection for the Italian National Football teams, created in collaboration with the Italian Football Federation (FIGC).

Starting from January 1st, 2023, as previously announced, adidas is the official partner of the Italian Football Federation (FIGC) and outfits all the Italian national teams (men’s, women’s, youth, futsal, beach soccer and e-sports).

 

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The new “home” kit will be worn on the pitch tomorrow Wednesday January 18th in the friendly match Under 18 between Italy and Spain planned at the Technical Federal Centre of Coverciano (Italy). This is the first time a youth team debuts the new jersey ahead of the main National squad.  

 

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Much of the collection’s design is inspired by marble, a natural, geographical and cultural element that represents the whole of Italy and has been present in many monuments and places throughout the Italian Peninsula over the centuries.

 

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The ‘Home’ kit, which boasts a blue colour base as per tradition, sees marble, an element that is replicated on the fabric through manual work that combines traditional craftsmanship of raw materials and highly innovative techniques, as a focal inspiration on both jersey and shorts for a cohesive and beautifully integrated design.

In addition to the exclusive pattern, there are other references to Italian culture on the ‘Home’ kit, such as the Tricolour details delicately inserted on the shoulders: an elegant borderline has been added to each of the three adidas stripes to recreate the colours of the Italian flag. The Tricolour is also present on the jersey sides and edging. Finally, the back of the collar bears the word ‘Italia’, completely customised with a clear reference to Roman engravings, the same approach used in the lettering of the players’ names and in the numbering of the jerseys.

The sleeves and collar are decorated with delicate but striking gold details, which embellish the kit as a reminder of the Federation’s successes.

The adidas logo and the new FIGC crest logo, released in the recent days, are heat-applied and positioned on the front centre at chest height.

 

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The ‘Away’ kit is also strongly inspired by marble, that makes a bold return thanks to the light shade of the base: the predominant colour is ‘off-white’, with a clear reference to the raw material that distinguishes the whole kit, embellished by the graphic design with navy blue and gold veining.

The ‘Away’ kit features the same Italy-related details, such as the Tricolour on the three adidas stripes and the ‘Italia’ lettering.

 

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Both kits are created using the best adidas innovations, in particular materials that allow athletes to feel comfortable thanks to HEAT.DRY technology, optimised to provide players with maximum comfort and breathability during sports performance. The jerseys are made from 100% recycled materials.

 

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The wider range complements the ‘Home’ and ‘Away’ with pieces including an anthem jacket, created in a unique double-sided design, and the warm-up products that share the marble aesthetic in a colour palette that connects to the Italian Tricolour. Completing the collection is a range of training products, again in bold blue and white with accents from the Tricolour, that allow for one look and feel for the player across every part of representing the national team.

The collection is available from today on adidas.com Italian Football Federation adidas.it/italia and app, in the adidas stores, on the FIGC Store and at selected authorised retailers.

 


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Article source/words: news.adidas.com

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