Good Spirit are rolling back the good times with their latest shirt drop, inspired by the ecstasy of winning trophies as a youngster.
Captured in a look-book reminiscent of an end of season awards night, the long sleeve shirts speak to what’s truly important when playing the game - whether at an amateur level or on the highest stage.
Acting as a reminder of the pride and aspirations we have in our youth, Good Spirit reinvigorates the sheer act of participation, evoking the emotion of nostalgia through moments experienced, people met and lessons learnt on the pitch.
Whilst winning a Ballon D’or might etch one in history, countless memories etched into our hearts are as valuable.
Sporting the new Good Spirit shirts on their backs are Charlie and Ocean (who play for community clubs Ringleaders FC & Soho Warriors respectively) who not only are friends of the brand, but also ambassadors for the message Good Spirit spread.
Exploring the thinking of football as a religion, and the sense of purpose it can provide a community, Good Spirit visualises the euphoric culture that surrounds the game, taking a graphic-led approach with its products.
Trophy shirts are available from www.goodspirit.guru
Photography: Rhys Williams (@rhysbawilliams)
Photography Assistant: Stuart Nimmo (@stuartnimmo_)
Models: Ocean, (@oceanlewis) Charlie (@c1arlie)