GrassrootSoccer releases a limited-edition kit in celebration of its 20th anniversary

GrassrootSoccer releases a limited-edition kit in celebration of its 20th anniversary

This #WorldAIDSDay, global adolescent health leader @GrassrootSoccer is releasing a limited-edition kit in celebration of its 20th anniversary, designed in partnership with @IcarusFootball. 

Available to purchase on @soccerdotcom, proceeds will support Grassroot Soccer's adolescent health programs, which since 2002 have used the power of soccer to equip more than 18 million young people with the life-saving information.

 

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 It shall also provide services, and mentorship they need to address their greatest health challenges, including HIV/AIDS, sexual and reproductive health, and mental health.

 

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Grassroot Soccer (GRS) is an adolescent health organization that leverages the power of football to equip young people with the life-saving information, services, and mentorship they need to live healthier lives.

GRS’s evidence-based SKILLZ programs, led by trained local Coaches, incorporate football and fun into interactive and dynamic activities about health that engage young people and break down stigma and cultural barriers. 

 

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Designed in collaboration with the team at Icarus Football, the kit celebrates Grassroot Soccer’s history and impact while embodying its vibrant, fun, and positive culture — a key part of its signature approach that uses football to engage adolescents around the most important, difficult, and often taboo health topics.

 

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The pattern of the kit and trim are inspired by traditional Xhosa patterns in South Africa, where Grassroot Soccer has a long-standing affiliate site and runs programs. The number 20 on the back of the jersey signifies the organisation’s two decades of impact on adolescent health.

 

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The kit's crest features 20 stars for the organisation’s 20 years, along with a football ensconced by a red ribbon, the universal symbol of awareness and support for people living with HIV.

 

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The vertical black stripes in the crest are an homage to Highlanders F.C.: the club in Bulawayo, Zimbabwe that Grassroot Soccer’s four co-founders played for during the height of the AIDS epidemic.

 

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Their experience watching friends die of AIDS while playing for Highlanders led them to recognise that football — a positive force in the community — could be used to engage adolescents to stop the spread of HIV, leading to the founding of the organisation.

Support the cause and buy the shirt from @soccerdotcom .

#GRSturns20

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