New Balance have unveiled Liverpool Football Club’s third kit for the 2019/20 season.
The jersey, which is a phantom black colour, takes its inspiration from the city of Liverpool. The new kit will be debuted against Sevilla FC in Boston on 21st July.
The embroidered Club crest and New Balance logo appear in tidepool – a colour reminiscent of the iconic Liver Birds that sit atop the Royal Liver Building in the centre of the city.
A bespoke graphic across the front of the jersey, also in tidepool pays homage to Liverpool’s iconic street signs.
General Manager of New Balance Football, Kenny McCallum said: “It was really important for New Balance to create a third kit that truly celebrates the fabric of the city and its unique identity. The Club is steeped in heritage, - this design brings that to life. We’re really looking forward to seeing it in action away from Anfield and in Europe.”
Liverpool FC full-back Trent Alexander-Arnold, born and raised in Liverpool said: “It’s always special to pull on the Liverpool shirt. The fact this one is a celebration of my city and the streets I grew up playing in, makes it even better. I can’t wait to wear it on the pitch.”
LFC’s third kit also features the signature of Bob Paisley OBE on the inside of the neck, celebrating 100 years of one of the Reds' and English footballs most successful managers.
New Balance has employed the same cutting-edge technology across all three of Liverpool FC’s kits for 2019/20. A bonded chest seam gives the jersey comfort, while a mesh structure across the shoulders increases breathability and airflow.
The strip is part of New Balance’s “Live it” campaign for 2019/20, which celebrates the legendary spirit that unites Liverpool FC fans across the world.
The New Balance LFC 2019/20 third kit range including the elite jersey and replica jersey are available now. You can order from www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) as well as from New Balance stores worldwide.
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