New Balance has revealed the new LOSC Lille Home kit for the 21/22 season. The release is part of the global brand’s ‘Nothing Stops the Dogues’ campaign in recognition of the Ligue 1 Champions’ relentless pursuit of glory.
From Stade Pierre-Mauroy to View Lille and La Citadelle, the bespoke jersey is designed with street style in mind.
Les Dogues are set for a fresh look, as the traditional red of LOSC is refined to a premium, richer sophisticated red tone. A Metallic Silver shade is also added to the trims.
Olivier Letang LOSC President said. The past year has been a difficult time for everyone, but the love and support from the fans inspired the players. The Home kit is superb and for us, this will be a special season playing as champions at Stade Pierre Mauroy. We hope the fans adore the new colours and wear the jersey with pride.
General Manager of New Balance Football, Kenny McCallum said: LOSC is one of the most exciting teams in Europe right now. There is a real vibrancy around the city whenever Les Dogues play, and the jersey has become a symbol for youth culture in Lille. New Balance wants to harness that energy by creating a unique kit that looks as good on the pitch as it does off it.
The goalkeeper kit is introduced in black and gunmetal.
New Balance has applied cutting-edge design technology across all 21/22 jerseys to ensure superior performance. Developed using innovative NB Dry that helps keep players fresh and dry from the first to the final whistle. A jacquard ventilation system is included to promote optimum comfort on the elite shirt.
The full range of New Balance LOSC Lille 2021/22 Home Kit products will be available at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football
(UK residents) and in New Balance stores worldwide from 1st July 2021, also available at LOSC online store and LOSC official fan shop.
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