British sports brand and the undisputed kings of 90's football shirt fashion, Umbro lights the fuse on its centenary celebrations with a fresh global campaign and collection for Spring/Summer ‘24.
Since 1924, Umbro has redefined the sportswear landscape, from pioneering collabs with genre-defining brands including Aries, Palace and Supreme, to partnerships with professional and grassroots football teams, as well as being a proud sponsor of RFU. Since its inception 100 years ago in Manchester’s Northern Quarter, known in the 19th Century as Cottonopolis, Umbro has continued to celebrate its conviction that sport lives beyond the locker room and the pitch, extending across every aspect of life.
“The spirit of Manchester is ingrained in Umbro’s DNA”
Helene Hope, Head of Global Brand Marketing, Umbro.
Shop ALL of them Umbro collection here.
With 100 years of English sportswear in every stitch, the Centenary Collection by Umbro is inspired by the brand’s rich design history and multi-sports roots with particular emphasis on football. Combining sports-inspired themes with trend-led silhouettes, the collection reimagines Umbro’s function-first sporting designs for a new trend-savvy generation for whom the lines between sportswear and fashion have never been more blurred.
Reversible Ramsey Jacket
A revisionist take on a true Umbro classic, the Reversible Ramsey Jacket is this season reinterpreted into a fully reversible piece with one-side featuring a striking monogram matte/shine jacquard and the other-side a diamond graphic gradient. The Ramsey stripe is proudly emblazoned across the bomber collar, cuffs, and waistband, with the brand’s heritage inspo ‘filled-in’ diamond placed on the right of the chest, true to the 1960’s original.
Monogram Anthem Track Jacket & Track Pant
The Anthem Track Jacket and Track Pant feature Umbro’s monogram matte/shine double knit jacquard and a tailored pintuck detail for a sartorial twist. Elsewhere on the jacket, the engineered stripe collar lends a nod to the upturned style worn by an iconic striker at one of Manchester’s leading teams in the 1990s.
Football Shirts
Inspired by football kits of the late 1970’s and early 1980’s, Umbro introduces a range of football shirts which provide a street-savvy take on a style which has long become a wardrobe classic.
Cabana Set
Umbro’s SS24 interpretation of the Cabana Set, first offered by the brand in the 1960’s, is the perfect pack-away for high-summer escapades. Defined by its sleek proportions, both the short-sleeve shirt and swim short are emblazoned with Umbro’s signature all-over diamond gradient print.
Supporting the new collection is this season’s Centenary campaign which delivers a love-letter to Umbro’s hometown, Manchester’s Northern Quarter. Celebrating the vibrant relationship between the brand and city, the campaign paints a poignant portrait of an area defined by innovation, constant renewal and cultural relevance.
“Since Umbro’s inception, the city and the brand have been intrinsically linked to one another. Like Manchester and particularly The Northern Quarter, Umbro has always looked to push forward, innovate, and unite. This campaign is our love letter to the place we call home and we’re excited to celebrate our 100th birthday in this iconic city.”
Helene Hope, Head of Global Brand Marketing, Umbro.
The Umbro Centenary SS24 collection is set to launch on Thursday 29th February 2024 and will be available to purchase in select markets around the world, on umbro.co.uk and at Urban Outfitters.
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