Umbro steps on to the 1990’s Madchester baggy groove by partnering with iconic cultural titans Factory Records and New Order.

For SS21, Umbro celebrates the global impact of a single city, Manchester.

Umbro, beautiful Umbro. The double diamond magicians have united with two British icons - Factory Records and New Order - to commemorate the 1990’s and a decade when Manchester was the beating heart of British culture, music and football.

Celebrating Umbro’s hometown and the city’s musically rich roots Umbro launches its 'Madchester' series, delivering a uniform for those dedicated to music and football with a distinctly baggy swagger.


The Factory


Founded in 1978, the iconic Mancunian independent record label ‘Factory Records’ introduced a parade of major musicians and bands, not to mention one legendary nightclub, which combined to change the music scene forever.

Umbro’s collaboration with Factory Records delivers a ten-piece collection celebrating the intersection between music, dance, football and Manchester – an incendiary mix which lit the fuse on the 1990’s.



Key styles in the collection include a bold yellow Home Jersey in a vintage fit with contrast rouleau collar, jacquard pattern fabrication and trimmed with diamond and hazard patterned shoulder taping.

On the front of the shirt ‘The Factory’ logo takes centre stage alongside Umbro’s diamond logo and Factory Record’s iconic ‘Hearing Protection’ graphic. An Away Jersey in black and a Third Jersey in contrast 50/50 black and yellow stripes complete the kit bag.

Whether raving home or away, accessorise with the Home kit’s black shorts, printed bucket hat and black shell jacket with contrast yellow, white and hazard sash print. All Home, Away and Third Jerseys are available in a women’s cropped silhouette as well as women’s training shorts.


New Order


Umbro is as intrinsically linked to the World Cup as British band, New Order. The two icons last appeared together on the world stage during the 1990 World Cup where the ‘World In Motion’ anthem roared through football and music stadiums alike.

This SS21, Umbro and New Order unite once again to pay homage to a piece of music and footballing history with a collaboration saluting each other’s continued iconic status.



The Umbro x New Order collection includes two jerseys with a markedly 1990s touch. The ice blue Away Jersey features a vintage fit with contrast rouleau collar, jacquard pattern fabrication and trimmed with the 1990 tape detailing on the sleeve.

The chest includes Umbro’s diamond logo, Peter Saville’s ‘World In Motion Globe’ graphic from the single artwork, with New Order’s logo on the back nape. The collection also includes a white Home Jersey and a reversible navy bucket hat available with lining matching either the Away or Home Jerseys.


All collections will be available to purchase from

Imagery shot by Umbro & Soccerbible.


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