AC Milan and PUMA reveal the 2023/24 Rossoneri’s Fourth Kit in collaboration with Los Angeles's streetwear innovator PLEASURES. The new kit features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.
Street-smart meets match-ready in the AC MILAN x PUMA x PLEASURES collaboration with the kit arriving in two contrasting shadowy colourways, symbolising the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night, and across continents from Milan to Los Angeles.
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Reflecting the ever-evolving Milanese lifestyle, the design of the kit’s interplays with the city’s iconic periods of the day — the serene dusk and the awakening dawn and is encapsulated into the Fourth Kit campaign concept, “Out of the Shadows”. The colourways not only represent the different times of the day in Milan but also connect with the global fanbase, embracing the Rossonero way of life wherever they are. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan.
“AC Milan is a globally iconic team. Growing up in an Italian American neighbourhood, AC Milan was the only team that mattered. My life comes full circle as now my brand PLEASURES gets to create in collaboration with PUMA.”
Alex James, PLEASURES Co-Founder
The two kit versions were unveiled yesterday in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.
For the first time in the Club's history, the two distinct iterations of the Fourth Kit will be used in separate games. In the home match against Napoli, on 11th February, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the away game against Monza, on 18th February, this dynamic will be reversed, offering fans a captivating visual experience in each encounter. The groundbreaking design and innovative concept extend to AC Milan's women's team, who will proudly wear the Fourth Kit in the Derby against Inter on 17th February.
The AC Milan x PUMA x PLEASURES Fourth kit will be available in all AC Milan Official Stores, on store.milan.com, at PUMA stores, on PUMA.com, and at select retailers globally from 8th February.