adidas and Paul Pogba today revealed their sixth season collection of co-created football footwear and apparel. The latest collection is heavily influenced by Pogba’s life away from the pitch and the bright lights he is both drawn to and that follow him.
The capsule collection is eye catching, dramatic and bold, mirroring the on and off pitch style of one of the game’s most expressive players. Whether it is graphics from his favourite music videos, illustrations from the manga comics he reads, or the design of the football pitch built inside his home, these things all have a common aesthetic of dark tones combined with neon elements. This is what informs the striking look of the collection.