adidas today reveals the home jerseys of its sponsored Federations for UEFA EURO2020TM. Uniting art and football, each design is inspired by the similarities that exist between these territories.
A unique approach to developing the jerseys saw creators from across all parts of the brand produce hand-drawn sketches, rather than using digital methods. These artworks created by a diverse collective of designers spoke to the passion and emotion shared by fans and players, which would later become the inspiration for the final patterns, colour choices and number graphics of the jerseys.
Juergen Rank, Senior Design Director at adidas, commented: “It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.”
These jerseys will be available in two variations – authentic and replica. The authentic jersey for the first time ever features a unique shape to the hemline, enabling more fluid movement for the wearer.
To mark the 60th anniversary of the competition, UEFA EURO2020TM will be held across 12 countries in the most diverse tournament yet. In commemoration, adidas has created a special stamp icon to feature on each jersey for each match. The copy of each stamp is written in the language of the host country, which features within a shape that correlates to the outline of the stadium the match will be held in.
The UEFA EURO2020TM Federation jerseys will be available to purchase online, in adidas retail stores and selected retailers from today.
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.