In celebration of the summer of festivals and football, two British icons have come together for the first time. Admiral, the oldest British sportswear brand, has partnered with the Spice Girls, the most influential girl group of a generation, to release a special edition football shirt honouring the power of women in sport, music, and culture.
The Spice Girls were more than a pop group. In the ’90s, they redefined what it meant to be a woman in the spotlight. They brought female empowerment into the mainstream, showing millions of girls and women that confidence, independence, and ambition weren’t just welcome, they were essential. That influence reached far beyond music and fashion. It gave girls permission to be loud, competitive, sporty, and proud. This collaboration with Admiral revisits that legacy.
The design of the shirt draws inspiration from the iconic Spiceworld album, featuring a bold stripe pattern overlaid with a distinctive dot graphic. A custom crest nods to the group’s second studio album, while the unmistakable ‘Spice Girls’ name is proudly displayed across the front. These details are anchored by the heritage and authenticity of the classic Admiral logo.
“At Admiral, we believe in telling stories. This is more than a football shirt, it’s about identity, history, and the message that women belong everywhere: on stage, on screen, and on the pitch.”
Shot in the heart of London by an all-female team, from stylist, creative direction to photo and video, the campaign brings together rising stars of women’s football, a new generation of athletes who grew up knowing they belonged on the pitch just as much as anywhere else.
Coinciding with the start of Summer, this shirt isn’t just a nod to the ’90s, it’s a celebration of everything the Spice Girls stood for: empowerment, independence, and unapologetic self-expression. Back then, they told girls they could do anything and they did. Today, that message feels more relevant than ever.
The Admiral x Spice Girls shirt is available now in limited numbers via admiralsports.com, thespicegirls.com and selected partners.
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