AKFC release a new shirt every season with the 2021/2022 edition representing the third instalment since the ‘club’ was founded.
Designed by renowned creative agency and football-for-good specialists HeyBigMan! and manufactured by iconic sports brand Hummel.
AKFC is Alive and Kicking’s (AK) fictional football team that exists to use football as a force for good. Every shirt sold and every new AKFC member supports the work of AK across hundreds of communities facing disadvantage.
Put simply, the Charity uses the lifecycle of a football to grow and strengthen communities. The production of AK balls creates hundreds of ethical jobs for adults from vulnerable job groups, over 95% of which have never had a job before.