Chelsea’s 2020-21 home kit blends the latest in athletic innovation with the finesse of fine London tailoring – says, Nike. Mr Miserable, Numero Uno – David Jones, would very much disagree.
The shirt, supposedly ‘inspired’ by London’s long association with master tailors and the craftsmanship, the new home jersey makes an attempt to venture into, what Nike are calling at least, ‘statement’ shirting.
Can we just state, for the record, we hate this term.
Claiming to be a luscious, textured, modern classic, wholly befitting the capital’s most stylish club… Pah!
They go on… ‘Just as Chelsea is woven into the fabric of London life, the city’s rich fashion heritage is woven into the new shirts, the traditional blue elevated by a subtle all-over herringbone knit and garnished with bespoke flourishes.’