Nike Football and Chelsea FC unveil a new third kit for the 2018/19 season, with a design inspired by the heart of London. NikeConnect technology is featured in a football jersey for the first time to create a digitally-connected fan experience.
Synonymous with the city, the DNA of the capital’s leading club is threaded through the jersey. The dynamic textural print on the shirt’s centre at first glance appears as a contemporary pattern but transforms upon closer inspection into an aerial depiction of Stamford Bridge and its surrounding area.
The Blues’ historic home is honoured within the print, ensuring a link to home even when the team is playing away. Matched with teal blue shorts and crimson socks, the new third kit will be worn during the club’s European campaign this season.
The new NikeConnect Chelsea FC Third Jersey enables fans to access incredible product, customised content and exclusive experiences by connecting through the Nike app with the NikeConnect logo on the shirt label - bringing them closer to the club than they have ever been before. The technology has been used by Nike with NBA teams, but comes to football for the first time with Chelsea. It is available in selected markets only for the 2018/19 season.
For fans who use the NikeConnect technology via the app the core of the experience is the ability for the fans to participate in the development of a special Chelsea FC Shirtholder’s Edition ‘Fan Jersey’. This co-creation experience includes collaborating with Nike designers over the course of a multi-stage, authentic design process, resulting in a ‘Fan Jersey’ available to Shirtholders.
Chelsea FC commercial director, Chris Townsend OBE, said: ‘We are delighted to be working alongside Nike to bring our supporters a real innovation in our third kit. We hope our fans will enjoy tapping in to unlock exclusive Nike and Chelsea experiences as we make our way through the 2018/19 campaign.’
The new NikeConnect Chelsea FC Third jersey is available now from nike.com/connectedjersey and the Chelsea Megastore at Stamford Bridge.