The relationship between music and football stretches almost as far back as the game itself. Fans have been adapting popular music to sing at games since the 19th century with songs like You’ll Never Walk Alone being sung in stadiums from Liverpool to Dortmund.
While the first football shirt sponsorship appeared in 1973, it would take another 20 or so years for anyone to come up with the idea of combining the two worlds commercially and getting a band to sponsor a team. It turned out to be a pretty good idea and the following decade saw numerous bands and artists get in on the action..
Financial constraints meant sponsorships were mostly found in lower leagues and more recently in the junior ranks where there are a number of great stories floating around like Motorhead sponsoring an under 10’s team and Mogwai doing the same for a primary school side.
Today though we’re focusing solely on sponsorships in the senior game as we pick out ten of the best times that bands and football teams have come together.
Goldie Lookin Chain