GOAT, the global platform for the past, present and future and official style platform of Paris Saint-Germain, one of the fastest growing world sports franchise, today announced the return of ‘People of Paris,’ a joint visual campaign that unites individuals around the world through their shared passion for football, fashion and culture.
Building on last year’s edition of the campaign, this iteration shifts focus to the undeniable influence that Paris Saint-Germain, its fans and the French capital have on fashion, sports and culture across the globe.
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Exploring themes of individual identity and collective excellence, the campaign spotlights global icons such as Paris Saint-Germain player Nuno Mendes, along with Colette founder and creative director, Sarah Andelman, Brazilian PSG legend Ronaldinho Gaúcho and English musical artist, Dev Hynes. Each has impacted the club, the city and the world in unique ways, while fully embracing the power of personal expression and style to continuously encourage others in their pursuit of greatness.
“When we first launched ‘People of Paris,’ we drew inspiration from the diverse Parisian community, and the common bond that united these individuals; their love for the city and Paris Saint-Germain.”
Sen Sugano, Chief Brand Officer, GOAT Group.
To accompany the visual campaign, PSG and GOAT will re-release the highly coveted Colette x Paris Saint-Germain jersey previously released for the 2015-16 season, alongside new and vintage Paris Saint-Germain apparel and merchandise, available exclusively on the GOAT app and GOAT.com/PSG.
“This year, we’re further exploring that bond, highlighting the profound ways that PSG, the club’s fans and the city of Paris influence sports, fashion and style around the world.”
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“It’s been inspiring to see the partnership between PSG and GOAT develop over the last year,” said Fabien Allègre, Chief Brand Officer, Paris Saint-Germain. With this new ‘People of Paris’ campaign, we are thrilled to showcase PSG and GOAT’s unique communities and the strong influence that fashion, and sports have globally on personal style and individual expression.”
The campaign was photographed by Thibaut Grevet and styled by Tamara Rothstein, featuring Kylian Mbappé, Warren Zaïre-Emery, Nuno Mendes, Ousmane Dembélé, Randal Kono Muani, Kang-in Lee, Ronaldinho Gaúcho, Dev Hynes, Sarah Andelman, Jenn Abeyratne, Edmond Luu, Johanna Tordjman, Dinos, Mory Sacko and Fatou Diawara.
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