There is a huge inequality within British football. While the UK’s biggest clubs have grown exponentially richer, investment in the grassroots game continues to lag behind. Grassroots football is so important in this country - it brings people of all ages and abilities together, and we want to encourage more guys to join in.

“Football’s Other Guys” - aims to empower smaller football clubs that lack proper sporting facilities.  But unlike professional football, most grassroots clubs depend on local funding, with run down facilities.

That’s where Harry’s comes in. Instead of ploughing money into big leagues with fancy pitch side adverts, Harry’s are focusing on where football really matters most - in local communities.

The competition: To celebrate the campaign, Harry’s is launching a new initiative to support non-professional players by offering local teams the chance to win a changing room makeover and sponsorship, worth £32k.  As well as this, Harry’s will support a further five runner up clubs with team sponsorship and much needed playing equipment.

The competition was launched today and will run for two weeks and be promoted via Harry’s channels and local advertising. Aiming to encourage as many local clubs across the UK, to spread the word and enter, helping to make a tangible difference to local communities.