Nike release a World Cup collection that is bold, reflect's their culture of innovation and celebrates the youthful diversity and rich cultures of Nike federations.
The designs and storytelling continue off the pitch with robust lifestyle assortments available across Men’s, Women’s and Kids.
“Our new team collections represent the latest example of how we serve athletes with pinnacle product innovation from Pitch to Street. With 5 billion fans across the globe, no other sport brings people together more than football. That’s why we’re committed to bringing our best to the world’s biggest stage—and everywhere else—and building the most joyful, brilliant Nike football community ever.”
- Scott Dixon, VP, Global Men’s Football.
FYI: More information on the England collection to come on September 21.
The iconic U.S. uniform design cues include bold stripes, an enlarged centre crest akin to basketball jerseys, double Swooshes on the sleeves reminiscent of those used on American football jerseys, the unique shoulder and sleeve cut-and-sew construction and pattern of a hockey jersey, and timeless block lettering.
The green and white colour ways of the 2022 Saudi kit are inspired by the Saudi Arabian flag. The shield of the Saudi Arabian Football Federation (SAFF) features a falcon, or saqr in Arabic which doubles as a multilingual reference to the word soccer.
Portugal’s 2022 kits signal a new era on the horizon for futebol português. On the home kit, Pepper Red and Gorge Green, with Gold Dart tipping, nods to the Portuguese flag while a diagonal line mimics the flag wrapped around the body.
The Qatari home kit combines Desert Maroon with white serrated trim to mirror the Qatari flag. The crest on the upper chest highlights Qatar's host nation status. The away kit evokes the coastline of Qatar while a subtle strong of pearls graphic overlay nods to the history of pearl-diving in the coastal atolls.
The design of the 2022 football kits allows each nation’s unique heritage to be showcased through stunning design details. For Poland’s home kit, intricate sleeve graphics depict the nest and feathers of a white eagle, the feature of the country’s coat of arms, paying homage to the centuries-old symbol of Polish sovereignty and unity. Sport Red and White, Poland’s national colors, celebrate peace and honor.
The 2022 Dutch home kit is unapologetically orange as a nod to Dutch tradition while also using a fresh design language to emphasise the inclusive and internationally-minded mentality of innovators across Dutch sport and culture. A dancing swirl of Orange Peel and Laser Orange evokes the mane of a lion, the historic symbol of the Low Countries, and represents the fluidity of the Total Football tactical system.
The new French collection celebrates the France Nouveau, or New France—a fusion of the country’s heritage and future. The oak leaf and olive branch pattern of the home kit represents strength, solidarity and peace. Classic French design cues include a tricolor insert on the short, a jacquard sock and cuff and gold detailing.
The 2022 Croatian home kit introduces a modern take on the globally recognised checkered pattern that symbolises Croatian pride. The clean lines of the home kit underline the core Croatian values of family, passion and tradition, while the away kit’s blurred, wavy lines nod to the ebbs and flows of Croatia’s Adriatic coastline.
The 2022 Canada kit will be the same the team has worn throughout the past year, as Canada Soccer is on a different kit development cycle. The kits are highlighted by Canada’s traditional red and white colour scheme and are accentuated by the Canadian Soccer crest, featuring the maple leaf, the nation’s most widely recognised symbol.
The onça-pintada—or jaguar—is a ubiquitous national symbol of spirit and grit and reflects the Brazilian team’s style of play. Dynamic Yellow, Green Spark and Paramount Blue, symbolising the Brazilian flag, are used in contrasting formats on both kits.
The kits also feature hidden symbols, like a discoverable Brazilian flag element on the home kit’s front placket, and a “Garra Brasileira” (“Brazilian Grit”) treatment on the inner back of the shirt, a reference to the nation’s grit and resilience, while also doubling as a reference to the claw of the onça-pintada.
The 2022 kit evokes Australia’s unique ecosystems. Through University Gold, Tour Yellow and Green Noise, the home kit conjures the rugged, sandy landscape of the Outback and the rich wetlands and forests.
The away kit is a homage to the Australian coastlines and teeming ocean. Obsidian and Green Glow represent the marine life and reefs and signal the deep connection between Australians and coastal life.
Drop us a comment below with your thoughts.