In designing for the future through Move to Zero, Nike uses recycled polyester made from plastic water bottles, an approach the company has used to produce its football kits since 2010. Recycled polyester reduces carbon emissions by up to 30% compared to virgin polyester, helping to lessen the kits’ environmental impact.
Of course, Nike’s creativity in kit design is still front and centre. The away kit designs highlight different touch-points of each club’s identity through local lore, symbolic architecture, rich colour palettes and more. Nike football kits comment on the culture for the modern fan, here and now.