Lyle & Scott announce their upcoming collaboration with world-renowned sports collectible company, Panini. The first of 2 drops, the capsule collection consists of 4 styles across 4 colourways; Lyle & Scott’s essential items are embroidered with their iconic golden eagle logo and Panini’s own unmistakable trademark.
Panini was founded in 1961 in Modena, Italy with the launch of its first Calciatori (Football Players) collection. The founders, the Panini brothers, had already opened a newsstand on Corso Duomo in Modena in 1945 and by 1954 had started the Panini Brothers Newspaper Distribution Office in 1970, Panini launched their first World Cup sticker book an iconic collectible tradition that dominates the football market to this day.
The company remained under the control of the Panini family and grew to reach an annual turnover in excess of 100 billion Italian Lire. The Panini Group with headquarters in Modena, Italy is today the world leader in the collectables and trading cards market.
Lyle & Scott’s own rich history with football evolved in the 1980’s adorned on the terraces and loved for being one of the most famous brands of the terrace movement. Their Golden Eagle emblem has remained a mainstay in the beautiful game; most recently they partnered with Lewes FC.
With a combined heritage of 207 years, we felt Panini much like ourselves is uniquely placed in a world, where very few things stand the test of time. Panini represents quality and inclusivity two of the cornerstones that make Lyle & Scott so relevant in today’s ever-changing world.
Ben Gunn – Lyle & Scott Brand Director
The collection itself comprises 16 items - matching sweatpants and sweatshirts, t-shirts and hoodies across colourways of blue, green, grey & black. Pertaining to the brand’s sustainability goals, all pieces are made from 100% organic cotton and 100% organic cotton loopback.
The significance of the partnership to Lyle & Scott is visible through Head of Design, Josh Hughes’ own memories of Panini.
I remember collecting my pocket money every Sunday and going to the local corner shop with my brother, to purchase my pack of Panini stickers. We would eagerly watch each other open our packets, before we frantically negotiated deals in the pursuit to completing our Panini albums.
The Lyle & Scott x Panini capsule drops on Friday, 19th November 2021 and is available to purchase from lyleandscott.com. Prices range from £35.00 - £75.00 with limited availability of this collection.