AC Milan launches a special capsule collection in collaboration with PUMA and KOCHÉ featuring the new AC Milan Fourth kit.
The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan and will debut on the pitch on Sunday, when the men’s first team will take on Atalanta.
The Fourth jersey places club heritage at the centre of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey also integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes.
The design and creative of the collection fuse the digital world with a modern realistic environment, something that is also celebrated through a collaboration with popular sports-action game Rocket League.
AC Milan will in fact be the first European club to feature in the game as the design of the new jersey has also been used to create car Decals and Wheels that will be launched in Rocket League from 8th March.