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MLS and adidas announce partnership extension

MLS and adidas announce partnership extension

The MLS and adidas have announced a multi-year extension of their partnership. Under the multi-faceted agreement, adidas will continue as the official supplier for the League, its clubs and youth academies.

As a founding, strategic partner of MLS, adidas remains at the core of the League’s efforts to grow its business both on- and off-field in North America and beyond. To support this partnership endeavour, adidas will bolster key development efforts with MLS NEXT Pro and MLS NEXT.

Through this renewed partnership, the two organisations will continue to grow the sport, and elevate soccer culture and communities. Together, MLS and adidas will launch new, inclusive initiatives to empower, support and inspire a future generation of players and fans ahead of the 2026 World Cup and ensuring a legacy beyond it.

As part of the renewed, long-term agreement, adidas continues as the Official Sponsor, Footwear Provider, and Apparel Provider of MLS, and will recognise the best in youth soccer as presenting partner of the MLS NEXT Golden Ball (MVP) and MLS NEXT Best XI. adidas will continue outfitting MLS Clubs with all jerseys, footwear, training gear, and sideline apparel, and will also provide the official match ball for all MLS properties – including MLS NEXT Pro and MLS NEXT. The new agreement features additional investment in youth development and community activation.

MLS and adidas began their relationship at the League’s inception in 1996. adidas’ commitment to growing the game has established the brand as the biggest name in soccer in the world. The partnership with MLS is part of adidas global soccer footprint, which includes some of the most legendary clubs in Europe.

This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as Major League Soccer enters its 28th season this month and we approach the 2026 World Cup hosted by the U.S., Canada, and Mexico.

 

Source: news.adidas.com/

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