New Balance and Raheem Sterling reveal their first co-designed collection that includes football boots, lifestyle footwear and an assortment of apparel including a t-shirt, hoodie and sweatpants.
The entire collection celebrates the England international’s inspiring path to success. The New Balance Shadow of My Dreams collection launches on newbalance.com and select retail partners globally May 6, 2022.
The New Balance Shadow of My Dreams collection is heavily influenced by Raheem’s growth from playing street football in the shadows of Wembley, to representing, and on several occasions captaining, his national team at the highest level.
The collection features a striking black and red colour palette throughout and is centred around a limited edition Furon v6+ football boot and custom 327 trainers that gives consumers options on and off the pitch.
Etched on the inner sole are the words ‘You are the creator of your own success’ as a tribute to those who dare to dream. Matching apparel items are also included for a full fit.
Raheem will wear the Furon v6+ football boots on pitch from this week.
“For my debut New Balance collection, I really wanted to celebrate where my football journey began and demonstrate that even being born into the most difficult of circumstances cannot stop your rise to achieving the biggest of dreams. As a child I visualised representing England on the pitch of Wembley, one of world sport’s most iconic stadiums, and look at me today. Brent has risen from the shadows. I never stopped believing in myself. I want young people to find pride in their beginnings and reach for the stars too.”
– Raheem Sterling
Raheem Sterling is England football’s iconic Number 10, having capped the senior national team 74 times at the age of 27. In recent years, he has won 2 Premier League titles, 1 FA Cup title, 4 EFL Cup titles, 1 FA Community Shield title, the PFA Young Player of the Year, the FWA Footballer of the Year, and in the summer of 2021, he was named in the UEFA European Championship Team of the Tournament, driving England to their first international final in recent years. In December 2021, he reached the 100-Premier League goal milestone becoming only the 32nd player to do so in the history of the league.
His goal tally in the UEFA Champions League currently ranks second for any English player in the history of the tournament. Utilising his public profile and platform, Raheem has continued to challenge racial bias within the game of football, leading the fight for a more equal sport and society. Also advocating for mental health support within youth, he was appointed a Member of the Order of the British Empire in the 2021 Birthday Honours. In November 2021, he launched his namesake Foundation, created to address and improve social mobility for disadvantaged young people across the UK and Jamaica.
Keen to give the next generation a stronger voice, Raheem wanted to utilise his global platform to encourage and promote fellow Brent native and rising singer-songwriter City Boy Moe. Renowned for his musical odes
to North-West London, Moe looks to replicate Raheem’s inspiring rise, and one day follow in his footsteps to perform on the main stage.
The full range will be available to purchase in-store and online from 6th May at newbalance.com/football (US residents) and newbalance.co.uk/football (UK residents) and in New Balance stores.