The 2021 strips are part of New Balances ‘You are Tokyo’ campaign that aims to
celebrate Japanese football fans in the capital, uniting them through F.C. Tokyo.
Kenny McCallum, General Manager at New Balance Football, said:
“Tokyo Tower is one of Japan’s iconic landmarks and visible from every corner of the city. Just like F.C. Tokyo, the building has a rich history and is a key part of the city’s identity. New Balance was keen to harness its influence on the local landscape as a fantastic source of inspiration for the team to wear on their travels”.