Today, adidas kicks off its partnership with the Jamaican Football Federation, with a bold and exciting collaboration with acclaimed fashion label, Wales Bonner.
Featuring new home and away kits for the Reggae Boyz (Men’s Team) and Reggae Girlz (Women’s Team), the three partners have united with a shared ambition to celebrate the powerful relationship between Jamaican culture and football, with a collection that transcends the sport, creating the ultimate fusion of football, culture and fashion.
The versatile four-piece game day collection also features a pre-match jersey and reversible anthem jacket, inviting fans from different cultures, backgrounds, and generations into the celebration of the Jamaican football community.
Inspired by Jamaican style and culture, the range sports a mixture of classic adidas silhouettes and elegant Wales Bonner signatures – offering a collection fit for the pitch, alongside casual staples to be sported off it.
This is the latest collection from the successful partnership between adidas and Wales Bonner, following the inaugural adidas Originals collection (Nov 2020), inspired by her own Jamaican heritage and the Caribbean community’s cross-cultural influence.
"The opportunity to design the first on pitch kits for the Jamaican national teams with adidas Football has been such a special opportunity. It has meant so much to me personally and I am very grateful for the support and trust of adidas Football and the Jamaican Football Federation."
– Grace Wales Bonner
The Reggae Girlz will debut the game day collection during the FFA Cup of Nations being held from February 13th – 25th 2023. The new home kit will first appear on pitch against Spain on February 16th, with the new away kit debuting on February 22nd against Australia. The Reggae Boyz will debut the away kit during their Concacaf Nations League group stage match against Mexico on March 26th, 2023.
The new game day collection will be available to purchase today via adidas.com and selected stores.