PUMA works with Mag culture creatives to bring a collection called The Influencer Pack, giving each member the brief to tell their story.
Today sees the launch of PUMA teaming up four influencers from four cities to create their own jersey.
Copa90 (New York), Season (London), Shukyu (Tokyo) and NSS Sports (Milan), have all brought us a jersey that looks to encapsulate their origins and personality.
New York: Copa90
"As one of four Influencer Pack collaborators, we partnered with PUMA to create a limited-edition jersey that reflects our journey. If you’re from London or you’ve visited London, you’ve almost certainly travelled by tube.
The bespoke all-over graphic pays homage to the well-known retro patterns taken from the seats found on London’s public transport network in powder lilac and white, with a tech twist on the London tube map overlaid on top in vivid mint. Made from recycled polyester, a shiny grey ‘SEASON’ logo is displayed in place of the sponsor logo, and on the neckline at the back, you can find ‘FASHION FOOTBALL est.2016’ spelling out our beginning." – Season.
The PUMA Influencer Pack is available from each partner now, priced at around £50 each. You love to see it.