London based, community football club Soho Warriors, have once again teamed up with clothing brand END to launch the adidas OG Malmo.
A classic sneaker from adidas' extensive terrace shoe archive, the Malmo is a welcome reissue from the ever-iconic City Series. Boasting vintage style wrapped up in the coastal Swedish city's signature yellow and blue colours, the Brand With The Three Stripes nod to the City Series' history, offering up this '70s icon for the modern day.
Starting with the Warriors and friends coming together to kick off the re-issue of the OG Malmo. An a 11-a-side game, with fully customised vintage themed kits. Beautiful! Along with bespoke numbers, badges and graphics all created uniquely for the occasion – which formed part of the Warriors established City Series.
The game acted as the initial activation across both END and the Soho Warriors’ social channels for the weekend release of the OG Malmo, which was captured by director Gabriel Moses, with the players making up his subjects.
You can view the short film here.