We’re back again with our spotlight on sponsors and this time we’ll be looking at times when football teams have been sponsored by soft drink producers. Depending on where you are in the world we’re talking about pop, soda or apparently lolly water if your Australian. Basically if you drink it and it destroys your teeth, we’re interested.
In the crossover between the worlds of football shirt sponsorship and soft drinks two clear names stand out. While they have traditionally done a very limited amount of advertising in Europe, Coca Cola have been plastering themselves all over shirts in North and South America for decades now while their main rivals Pepsi have long associated themselves with the sport, producing some of the best adverts of the 2000’s in the process.
But they are far from alone, there's plenty of room in the wide world of football sponsorships for local producers and the like to elbow their way in as well. So without further ado, let's get into our collection of eight times when fizzy drinks and football have collided.
Coca Cola - sponsors almost the entire Brazilian top flight in 1987