WELCOME TO GOODISON
You may have seen on our Instagram that we're starting a new thing where, every month or so, we pull out a shirt at random from a delivery box and...
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Kappa × Sedan All-Purpose
Japanese brand Sedan team up with Italian based sports lifestyle brand Kappa for their ALL-PURPOSE collection. Kappa's popularity as seen a rise over the past few years, with the brand...
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SPECIAL FEATURE: GAETANO BASTONE
Cult Kits meets the Napoli fan who takes pictures of Napoli Fans. But these aren't your usual pre match fan photographs. Because the pictures Gae Bastone take, run deeper as they...
OFFSIDE: A FRESH LOOK
Grammar Studio launch brand refresh for the world's leading sports photography company, Offside – through a glorious visual language that will have football fans and photojournalist enthusiasts, pouring over their photography for hours....
UMBRO x WHIPPETS FC
Umbro has announced a partnership with Hackney-based football team Whippets FC. Founded in 2018, Whippets FC is a women’s and non-binary creative collective that has become a key player in the UK’s grassroots women’s...
UNTOLD STORIES: ROY HODGSON, THE MANAGER 1976-1997
With Hodgson announcing his departure from Crystal Palace soon to be replaced by Austrian Oliver Glasner, it's got us wondering if this could be Roy's final dance with management. Roy, before returning to Crystal...
SPECIAL FEATURE: PATRIK PLATKO – FUTURE CULT CREATIVE
Cult Kits teams up with third year fashion student, Patrik Platko to create a unique 'uniforms' collection made from carefully pre loved football shirts, which aims to challenge the world of...
CLUB AMERICA: THE TEN GREATEST KITS
When you consider that they are the most successful club side in Mexican history and call the iconic Azteca Stadium home, it’s not hard to see why Club America have...
THE THING ABOUT ARSENAL IS, THEY ALWAYS OVER CELEBRATE
With the latest row surrounding Arsenal's most recent showing of exuberance, they have been called out for "Over Celebrating" after their second Premier League title victory in as many years......
ARTIST SHOWCASE: JIM GILBERT
Ladies and Gentlemen, let us introduce you to an illustrator who, in our opinion at least should have his work featured everywhere. Jim Gilbert. Remember the name, because you’re going to...
125 YEARS OF WERDER BREMEN - UNITED THROUGH HISTORY
Werder Bremen turns 125 years old and celebrates its anniversary with a super iconic campaign featuring legends, former and current players of the club and an exclusive 125 years Werder...
ARTIST SHOWCASE: JULIAN PACE
New York based artist Julian Pace is an artist you need to look out for. His approach to figure drawing is one we've admired for some time, and any painting...
PEOPLE OF PARIS EXHIBITION & LIMITED ZINE
GOAT & PSG announce an upcoming People of Paris Exhibition at Galerie Au Roi on January 20 & 21th. The exhibition is a continuation of the campaign launched early in December...
VOLOS FC x ADMIRAL: A CELEBRATION
Some of you might not be a connoisseur of Greek top flight football. Sure, we’ve all heard about Panathinaikos, Olympiakos and AEK Athens but we’d like to make you aware of...
AFCON 2023: THE BEST KITS IN AFRICA CUP OF NATIONS HISTORY
The Africa Cup of Nations (AFCON) might be a massive pain in the arse to the clubs whose players disappear for a month to take part in it but there’s...
NO MORE RED
adidas and Arsenal have announced that the men’s team will wear the No More Red kit, drained of the club’s traditional red, for the first time in a home fixture when...
RINGLEADER: AN INTERVIEW WITH ANGELO DESTOUNIS
Ringleader visionary Angelo Destounis is creative who is addicted to the world of football and fashion. From starting out as a buyer in the fashion industry, Angelo's passion for football and the...