ARTIST SHOWCASE: CAMILO ORTIZ
The return of the Cult Kits Artist Showcase series, sees us catch up with an artist who captures the charm and elegance in the moments of football, we all treasure. This artist...
Design
RIZLA AND LOVERS FC HIT THE STREETS OF PECKHAM TO CELEBRATE DIVERSITY & LOCAL SPIRIT
The roots of any football team, anywhere in the world is the community around it. For their latest collaboration with none other than the KINGS of iconic branding RIZLA. Lovers...
WE RATE THE BEST EURO'S KITS OF ALL TIME
With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European...
SPECIAL FEATURE: JARED SOARES
It's not often that a photographer shoots not only for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that...
SPECIAL FEATURE: I LOVE DUST
In the world of creative agency ad land, competition for business is fierce. One minute you're working with a giant of a sports brand the next you're pitching for a new client,...
ADMIRAL SPORTS: 50 YEARS OF THE REPLICA SHIRT
Icons of British sportswear, Admiral Sports – celebrate their 50th Anniversary with an exclusive delve into their rich tapestry of football shirts design, with the help of publisher Halcyon and...
UMBRO CELEBRATES 100 YEARS WITH CENTENARY COLLECTION
British sports brand Umbro lights the fuse on its centenary celebrations with a fresh global campaign and collection for Spring/Summer ‘24. Since 1924, Umbro has redefined the sportswear landscape, from...
SELF MADE BRANDS: WHEN FOOTBALL CLUBS MAKE THEIR OWN KITS
With Barcelona reportedly opting out of their Nike contract extension, rumours are circulating that the Catalan club may bring the production of there famous Blaugrana jerseys in-house. So we've compiled...
THE ESPAÑA 1982 COPA DEL MUNDO POSTERS: THE ARTISTS BEHIND THE WORKS
Every World Cup has had its own offering of commercial’s, advertising hoardings and merchandise. But there is one World Cup, that for us at least, stands head and shoulders above...
OFFSIDE: A FRESH LOOK
Grammar Studio launch brand refresh for the world's leading sports photography company, Offside – through a glorious visual language that will have football fans and photojournalist enthusiasts, pouring over their photography for hours....
UMBRO x WHIPPETS FC
Umbro has announced a partnership with Hackney-based football team Whippets FC. Founded in 2018, Whippets FC is a women’s and non-binary creative collective that has become a key player in the UK’s grassroots women’s...
8 OF THE VERY BEST: RE ISSUE KITS
The very best reissue shirts should first and foremost be at least one, if not all, of these three things. A) A genuinely desirable shirt B) One that is very,...
SPECIAL FEATURE: PATRIK PLATKO – FUTURE CULT CREATIVE
Cult Kits teams up with third year fashion student, Patrik Platko to create a unique 'uniforms' collection made from carefully pre loved football shirts, which aims to challenge the world of...
CLUB AMERICA: THE TEN GREATEST KITS
When you consider that they are the most successful club side in Mexican history and call the iconic Azteca Stadium home, it’s not hard to see why Club America have...
ARTIST SHOWCASE: JIM GILBERT
Ladies and Gentlemen, let us introduce you to an illustrator who, in our opinion at least should have his work featured everywhere. Jim Gilbert. Remember the name, because you’re going to...
ARTIST SHOWCASE: JULIAN PACE
New York based artist Julian Pace is an artist you need to look out for. His approach to figure drawing is one we've admired for some time, and any painting...