SAN FRANCISCO, CA – May 2, 2019 – As the Official Payment Services Partner of FIFA, Visa (NYSE: V) today unveiled its global marketing campaign for the FIFA Women’s World Cup France 2019™, “One Moment Can Change the Game.”
The campaign amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes in the boardroom or driving economic impact at home and across industries.
Everyday, Visa supports women entrepreneurs, cardholders, small business owners and athletes. At the FIFA Women’s World Cup France 2019™, the company will further extend that support and underscore its ongoing commitment to diversity and inclusion.
“Our new campaign features moments of female empowerment and acceptance inspired by true stories from players creating a sense of authenticity.”, said Suzy Brown, Marketing Director, UK & Ireland, Visa. “Each of these moments cumulatively ‘change the game’ for good. We want Visa to be a catalyst to create positive change both in women’s football, but also levelling the playing field in other areas.”
Watch the full video here.