WHAT I WORE: MICHEL SALGADO ON WINNING THE CHAMPIONS LEAGUE WITH REAL MADRID
What I Wore is a series by TNT Sports which focuses on football shirt culture in the UK. With the help of past and present footballers this series delves into...
TOP 10 REAL MADRID SHIRTS OF THE NOUGHTIES
Los Blancos recently booked their place in yet another Champions League final after a chaotic and dramatic semi final against Bayern Munich. Stoke City regular Joselu with the deceive goals...
TOPS OFF: A CENTURY OF FOOTBALL SHIRT ART
Symbols, signifiers, armour, fashion: football shirts are everywhere, and can mean anything. Our big summer exhibition – opening to coincide with the men’s Euros – looks at how artists have...
KAN HULSE: CAPTURING FEYENOORD
One of our favourite photographers and friend of Cult Kits, Kane Hulse as set off once again on a tour of one of Europe's historic clubs. The results are unsurprisingly...
THE 9 GREATEST BOCA JUNIORS SHIRTS OF THE 20TH CENTURY
We have teamed up with Boca Juniors experts @elhistoicoboca to pick the 9 greatest Boca Juniors home shirts of the 20th Century! With so many amazing shirts to choose from,...
AC MILAN TAKES THE FIELD WITH MATERNAL SURNAME FOR THE RIGHT TO PERSONAL IDENTITY
On Mother's Day weekend, for the first time in Italian football, the players of AC Milan's First Teams will wear their mothers’ surnames on their jerseys. Milan, May 10, 2024 –...
IPSWICH TOWN - A FAIRYTALE WE'LL NEVER FORGET
Sometimes you know you’re living in a moment that you’ll never forget – and when you do, you have to take a few seconds to absorb what is happening, to...
ARTIST SHOWCASE: @SAINTCHAZ
Goalkeeper turned photographer. It's not something you expect as a career path now is it. Well, Chaz bucks that trend with photography of a journalistic style which makes the imagery...
ARTIST SHOWCASE: CAMILO ORTIZ
The return of the Cult Kits Artist Showcase series, sees us catch up with an artist who captures the charm and elegance in the moments of football, we all treasure. This artist...
RIZLA AND LOVERS FC HIT THE STREETS OF PECKHAM TO CELEBRATE DIVERSITY & LOCAL SPIRIT
The roots of any football team, anywhere in the world is the community around it. For their latest collaboration with none other than the KINGS of iconic branding RIZLA. Lovers...
WE RATE THE BEST EURO'S KITS OF ALL TIME
With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European...
THE MOMENTS IN BETWEEN
Cult Kits and Washington DC based photographer, Jared Soars team up to shoot a selection of vintage and classic cult kits, which looked at bringing the beach to the studio. After falling in...
SPECIAL FEATURE: JARED SOARES
It's not often that a photographer shoots not only for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that...
SPECIAL FEATURE: I LOVE DUST
In the world of creative agency ad land, competition for business is fierce. One minute you're working with a giant of a sports brand the next you're pitching for a new client,...
LOCAL FOOTBALL, GLOBAL MARKET: ANALOG FOOTBALL X KAPPA
Analog Football and Kappa celebrate the merchants of Rungis Market, the world's largest fresh produce market by creating an original and authentic football shirt for a non-League football club. Kappa...
WERDER RELEASE 125TH ANNIVERSARY TRAINER
As part of the 125th anniversary, Werder partnered with hummel and Glückstreter – a local, authentic and credible sneaker store from Bremen – to launch an exclusive sneaker to cherish...