ADMIRAL SPORTS: 50 YEARS OF THE REPLICA SHIRT
Icons of British sportswear, Admiral Sports – celebrate their 50th Anniversary with an exclusive delve into their rich tapestry of football shirts design, with the help of publisher Halcyon and...
UMBRO CELEBRATES 100 YEARS WITH CENTENARY COLLECTION
British sports brand Umbro lights the fuse on its centenary celebrations with a fresh global campaign and collection for Spring/Summer ‘24. Since 1924, Umbro has redefined the sportswear landscape, from...
SELF MADE BRANDS: WHEN FOOTBALL CLUBS MAKE THEIR OWN KITS
With Barcelona reportedly opting out of their Nike contract extension, rumours are circulating that the Catalan club may bring the production of there famous Blaugrana jerseys in-house. So we've compiled...
WELCOME TO GOODISON
You may have seen on our Instagram that we're starting a new thing where, every month or so, we pull out a shirt at random from a delivery box and...
SPECIAL FEATURE: GAETANO BASTONE
Cult Kits meets the Napoli fan who takes pictures of Napoli Fans. But these aren't your usual pre match fan photographs. Because the pictures Gae Bastone take, run deeper as they...
THE ESPAÑA 1982 COPA DEL MUNDO POSTERS: THE ARTISTS BEHIND THE WORKS
Every World Cup has had its own offering of commercial’s, advertising hoardings and merchandise. But there is one World Cup, that for us at least, stands head and shoulders above...
OFFSIDE: A FRESH LOOK
Grammar Studio launch brand refresh for the world's leading sports photography company, Offside – through a glorious visual language that will have football fans and photojournalist enthusiasts, pouring over their photography for hours....
UMBRO x WHIPPETS FC
Umbro has announced a partnership with Hackney-based football team Whippets FC. Founded in 2018, Whippets FC is a women’s and non-binary creative collective that has become a key player in the UK’s grassroots women’s...
TOP 10 MEXICO SHIRTS OF ALL TIME
Football shirts are not just pieces of fabric; they represent the identity and pride of a nation. Mexico, known for its rich football culture, has a long history of iconic...
8 OF THE VERY BEST: RE ISSUE KITS
The very best reissue shirts should first and foremost be at least one, if not all, of these three things. A) A genuinely desirable shirt B) One that is very,...
UNTOLD STORIES: ROY HODGSON, THE MANAGER 1976-1997
With Hodgson announcing his departure from Crystal Palace soon to be replaced by Austrian Oliver Glasner, it's got us wondering if this could be Roy's final dance with management. Roy, before returning to Crystal...
SPECIAL FEATURE: PATRIK PLATKO – FUTURE CULT CREATIVE
Cult Kits teams up with third year fashion student, Patrik Platko to create a unique 'uniforms' collection made from carefully pre loved football shirts, which aims to challenge the world of...
CLUB AMERICA: THE TEN GREATEST KITS
When you consider that they are the most successful club side in Mexican history and call the iconic Azteca Stadium home, it’s not hard to see why Club America have...
THE THING ABOUT ARSENAL IS, THEY ALWAYS OVER CELEBRATE
With the latest row surrounding Arsenal's most recent showing of exuberance, they have been called out for "Over Celebrating" after their second Premier League title victory in as many years......
ARTIST SHOWCASE: JIM GILBERT
Ladies and Gentlemen, let us introduce you to an illustrator who, in our opinion at least should have his work featured everywhere. Jim Gilbert. Remember the name, because you’re going to...
AC MILAN AND PUMA REVEAL STYLISH NEW FOURTH KIT WITH PLEASURES
AC Milan and PUMA reveal the 2023/24 Rossoneri’s Fourth Kit in collaboration with Los Angeles's streetwear innovator PLEASURES. The new kit features two iterations that blend punk, metal, and grunge...