Mexico 2026 vs Mexico 1998 — How does the leak compare to the GOAT?
Mexico’s leaked 2026 home shirt is a not so subtle nod to one of the GOAT international kits, the nation’s iconic 1998 home. To say the 98 home is one...
Brøndby and hummel enlist former Danish Prime Minister for help with new away kit
As brands seek to explore new ideas for their football kits help can be sought from all sorts of places. It’s not often the call goes out to a former...
Chivas Guadalajara: The Mexican Football Giants Who Only Field Homegrown Talent
In the modern era of football, where global scouting networks and big-money transfers dominate the headlines, there are still a few clubs that stand firm in their commitment to local...
The Best New Football Kits For The 2025/26 Season
And just like that we are all looking towards the new season. Which in our world means just one thing,... NEW Football shirts! This page will become your daily dose...
Oxford United & Macron Drop Black & Gold 25/26 Away Shirt
One month after unveiling their Home shirt, Oxford United and shirt partner Macron are back, creating a bold new Away shirt for the 2025/26 season. Whilst the home kit was...
The Trefoil finally returns at Roma and it was worth the wait
The Trefoil was ever present during Roma x adidas part 1 (1991-1994) and the gradual reintroduction of the logo to the adidas kit world over recent years (most notably in...
Cult Kits join forces with SCAA (South China Athletic Association) to produce the Legacy collection
Cult Kits have designed a collection in collaboration with SCAA, a team with over 100 years of history that celebrates the shirts of the late 90s. Accompanied by select lifestyle...
Celebrating the golden age of football jerseys with nss sports
Three years on, the Italian outlet nss have returned to launch Les Vêtements de Football Vol. 2 – The Golden Age of Football Jerseys. The book looks set to build on...
How to steal a kit — Al-Ittihad caught ripping off AIK kit
With Al-Ittihad it was impossible to ignore the AIK comparisons. The styling of the shoot, the colours, even the typeface used for the year on the front of the kits;...
Icarus serve up another trademark feast for the 2025 Icarus Cup
Now in its 5 year, the Icarus Cup is a potent blend of a grassroots community celebration and a football kit exhibition. Teams (80 for the upcoming edition in the...
AC Milan 2025/26 Away - a retro crest done right
The Diavoletto, last seen at the start of the 80s, roars back for the new season. From an aesthetic point of view the Diavoletto (or “small devil”) is a triumph with...
Admiral & Spice Girls launch limited-edition Spiceworld football shirt
In celebration of the summer of festivals and football, two British icons have come together for the first time. Admiral, the oldest British sportswear brand, has partnered with the Spice...
UEFA Women’s Euros 2025 kit guide
In what is feeling like a particularly frantic summer for kits, the 2025 UEFA European Women's Championship is here. Any major tournament is worth your attention from a shirt perspective,...
Nicole Chui: ‘Ruined’
Like all footballing punks, Nicole Chui knows when to rip it up and start again. For her debut solo exhibition here at OOF – the result of a three month...
The kits you need to know at the 2025 FIFA Club World Cup
The 2025 Club World Cup has been particularly interesting from a shirt perspective with several teams debuting their 2025/26 kits and others even releasing bespoke designs to be worn at...
Muten Crew launches the Paris Jersey – between PSG and Catania
Paris Jersey: The new Jersey Muten Crew, from “La Haine” to the streets of Southern Italy In the heart of the sun-drenched squares of southern Italy, amidst speeding mopeds and...