GOAT x PSG "PEOPLE OF PARIS" CAMPAIGN
GOAT, the global platform for the past, present and future and official style platform of Paris Saint-Germain, one of the fastest growing world sports franchise, today announced the return of...
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Cult Kits join forces with SCAA (South China Athletic Association) to produce the Legacy collection
Cult Kits have designed a collection in collaboration with SCAA, a team with over 100 years of history that celebrates the shirts of the late 90s. Accompanied by select lifestyle...
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IS THIS THE GREATEST EVER ARSENAL MERCHANDISE COLLECTION EVER?
There are football merchandise collections and then there are REAL, football merchandise collections. You know the ones. The duvets, the curtains, the mugs, the mugs, the badges, the figures, the...
THE HELLENIC LEAGUE OF CHAMPIONS
Icarus football launches biggest ever historical kit release: The Hellenic League Of Champions. The Icarus team believes that just as no two clubs are the same, no two kits should be the same. That means Icarus never uses templates....
ADIDAS AND STORMZY ANNOUNCE EXPANSION OF #MERKY FC
Today, adidas and Stormzy launch the next chapter of the #Merky Football Careers partnership, the national programme created to enhance and protect diverse representation in football, will broaden its scope...
NETFLIX x TOPBOY x LABRUM
Top Boy, the critically acclaimed crime drama series from Netflix, which premiered its final chapter on September 7, will be sponsoring Hackney Wick FC for its 2023/2024 season, working with Foday...
FOOTBALL, FASHION, REPEAT.
Kane Hulse took another trip, armed simply with his camera, a few rolls of film and some Marseille shirts. The purpose, to see what the local fans are about and...
ARTIST SHOWCASE: ELLIOTT WILCOX
Capturing energy and authenticity is not easy. Some may shoot a million roles of film, and still not get the shot. Others only have to study their subjects for a few seconds...
THE TEN WORST FOOTBALL SHIRT SPONSORS… EVER!
It’s a fact that a great sponsor can elevate a football shirt to god-like status. Think Coca-Cola on a Palmeiras shirt, the Newcastle Brown Ale logo on that mid-90s Toon jersey...
LYLE & SCOTT LAUNCHES TRAILBLAZING GRASSROOTS FOOTBALL INITIATIVE: KITS FOR CLUBS
Premium British lifestyle brand, Lyle & Scott, is launching its biggest brand campaign to date - a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’...
THE TEN BEST STRIPED FOOTBALL SHIRTS… EVER!
Are striped football shirts the best? Maybe. They lend themselves beautifully to a soccer jersey, radiating a sense of romance and nostalgia. Anyway, before we get too misty-eyed, we’ve gone...
NINE OF THE GREATEST FOOTBALL SHIRTS FROM THE 1987/88 SEASON
Sometimes the stars align and something magical happens when you least expect it. We reckon such a phenomenon happened way back in 1987/88 when a collection of football shirts were...
Athens Kallithea Announce Early Access To 23/24 Home & Away Shirts
After selling out their home and away shirts upon release last season, Athens Kallithea FC have announced early access to their 23/24 collection via mailing list. The 23/24 home and...
The Best Contemporary Namesets
It used to be that teams could pick their own name and number sets – just remember that military-style stencil font at Real Madrid in the early noughties, or England’s...
The BEST Shirt Releases for the '23/24 Season
From Roma to Lyon, Leeds to Napoli… we've seen some incredible football shirts be released this side of the 2023/24 season. We've also seen some shockers. But this list is...
TOP TEN: Women's World Cup Kits
This summer's Fifa Women's World Cup is finally upon us. And as you've probably seen – the kit levels are VERY high. So high in fact it looks as though...
86 Unique Shirts For The Icarus Cup
Across this weekend, Icarus Football will be hosting its 3rd annual Icarus Cup at Drexel University's Vidas Athletic Complex in Philadelphia, and in more ways than one, this will be...