Brøndby and hummel enlist former Danish Prime Minister for help with new away kit
As brands seek to explore new ideas for their football kits help can be sought from all sorts of places. It’s not often the call goes out to a former...
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Cult Kits join forces with SCAA (South China Athletic Association) to produce the Legacy collection
Cult Kits have designed a collection in collaboration with SCAA, a team with over 100 years of history that celebrates the shirts of the late 90s. Accompanied by select lifestyle...
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Denmark women’s national team stay fashionable with new EURO 2025 kit
It’s been quite a few months for the Denmark Women’s National team on the kit front. Last March saw the release of the striking ROTATE collab jersey; a design which...
Hummel Brings Back Iconic Denmark Jersey After 37 Years
For the first time in 37 years, hummel and the Danish Football Federation are relaunching the iconic Danish national team jersey from Euro 1988 in Germany—a shirt that not only...
Hummel x DBU x Rotate Kit Is Everything You Want From A Fashion Collab
Few companies have embraced collaborations more than hummel. Though collabs have become part and parcel of the club scene, brands have been more tentative when dipping into the fashion well...
GREENLAND & HUMMEL UNVEIL 2025 AWAY KIT
From the Ice to the Pitch: Greenland and hummel Unveil 2025 Away Kit Inspired by the Ice Sheet Following the overwhelming success of the home kit, the Greenland Football Federation...
HUMMEL LAUNCHES UNIQUE GREENLAND NATIONAL TEAM JERSEY
The Danish sportswear brand Hummel and the Greenland Football Federation (KAK) proudly presents a brand-new and exclusive national team jersey that captures the spirit, culture, and strength of the Greenlandic...
WERDER RELEASE 125TH ANNIVERSARY TRAINER
As part of the 125th anniversary, Werder partnered with hummel and Glückstreter – a local, authentic and credible sneaker store from Bremen – to launch an exclusive sneaker to cherish...
WELCOME TO GOODISON
You may have seen on our Instagram that we're starting a new thing where, every month or so, we pull out a shirt at random from a delivery box and...
125 YEARS OF WERDER BREMEN - UNITED THROUGH HISTORY
Werder Bremen turns 125 years old and celebrates its anniversary with a super iconic campaign featuring legends, former and current players of the club and an exclusive 125 years Werder...
WERDER WEAR ICONIC KING OTTO TRACKSUIT
Werder Bremen showcase a pre match tracksuit from their 125 year anniversary collection, ahead of their match against Bayern Munich. Ahead of their win against FC Bayern Munich on Sunday, the Werder Bremen squad...