BAITEZE FC 20/21 HOME & AWAY KITS
New Balance & Baiteze FC link up with Melvillous and Komenz to reveal East London inspired Kits Baiteze FC have revealed their 20/21 Home and Away kits by dropping a...
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Cult Kits join forces with SCAA (South China Athletic Association) to produce the Legacy collection
Cult Kits have designed a collection in collaboration with SCAA, a team with over 100 years of history that celebrates the shirts of the late 90s. Accompanied by select lifestyle...
WHY COVID-19 HAS SHOWN THAT FOOTBALL FANS ARE THE HEART OF THE SPORT
Empty stadiums and eerie silences after goals…the new season feels very different now that spectators have been stuck at home during matches. Here we have Peter Watton, from matched betting experts OddsMonkey,...
UMBRO x PRETTY GREEN COLLECTION – WHAT WE THINK
Top, sorted, mad for it. The 90s were good, weren't they? TFI Friday, Gladiators, Super Mario on the SNES, Westlife teaching us that the correct time to get up from...
THE CULT KITS VIEW: FIVE SHIRTS WE LOVE – JOSH PASSMORE
It’s a question we get asked almost daily: what’s our favourite football shirt? When you see as many as we do, that’s virtually impossible to answer. We love so many...
Chrystie x Soho Warriors
London based football club Soho Warriors, create the ’10 years’ collection in collaboration with CHRYSTIE NYC. Based out of East London, the Soho Warriors Football Club were formed in 2010...
THAT YEAR IN KITS: 2018 WORLD CUP
In the first of a new series looking back through the archive, we shine the spotlight on Adidas at the 2018 World Cup, as they embraced the retro designs of...
MATTHIAS SINDELAR - THE PAPER MAN
Born to a catholic family of Czech origin in 1903, Matthias Sindelar was just two years old when his family moved to Vienna. They settled in an area known as...
The Cult Kits View: Nike - Nigeria x Naija 2020
To say Nike raised the bar with Nigeria’s 2018 World Cup kit would be quite the understatement. It possessed that rare magic of appealing to both fashion-first millennials and...
A.S. VELASCA LAUNCH NEW CLUB SHIRTS DESIGNED BY KENDELL GEERS
Beautiful but fragile as flowers... South African artist Kendell Geers designs A.S. Velasca's new club shirts. An authentic football club known for it's experimental jerseys, these designs don't to disappoint....
Jordan Brand x Paris Saint-Germain Collection
Now, we know what some of you may-well be thinking: “Another brand collaboration between PSG and the Jordan Brand…why?” Well, whatever you think between the team’s tedious links, you can’t...
DERBY COUNTY’S THIRD KIT SUPPORTS THE WEAR IT PINK CAMPAIGN
Derby County’s new Umbro third kit for the 2020/21 Season has today been revealed by members of the Rams’ first-team squad and special guests from Derby County Community Trust’s Active...
UNTOLD STORIES: SAMUEL ETO'O
Born in Douala Cameroon on the 10th March 1981, Samuel Eto’o, like many young men in Africa, grew up dreaming of playing professional football in Europe. Luckily for young Samuel...
THE CULT KITS VIEW: FIVE SHIRTS WE LOVE – DAVID JONES
It’s a question we get asked almost daily: what’s our favourite football shirt? When you see as many as we do, that’s virtually impossible to answer. We love so many...
THE CULT KITS VIEW: FIVE SHIRTS WE LOVE – GEORGE BROWN
It’s a question we get asked almost daily: what’s our favourite football shirt? When you see as many as we do, that’s virtually impossible to answer. We love so many...
X GHOSTED: DESIGNED FOR NEW LEVELS OF SPEED
A design that looks to redefine the boundaries of fast as athletes return to the biggest stages in football. It’s built for speed, even looking like a satellite returning from...
THE REVIEW: ADIDAS CLUB KITS
We’ve had a little while to stew on these now and it’s safe to say we’ve got to hand it to Adidas. Their flagship kits this year won’t be everyone’s...