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Culture

Cult Kits - England 2024 New Euro's Kit Jude Bellingham

WE RATE THE BEST EURO'S KITS OF ALL TIME

With the summer fast approaching (thank goodness), we can be thankful again to the football calendar for providing us with plenty of exhilarating entertainment in the form of the European...

SPECIAL FEATURE: JARED SOARES

SPECIAL FEATURE: JARED SOARES

It's not often that a photographer shoots not only for TIME magazine, global brands as well as being the Creative Director for a semi-pro soccer team. Jared Soares is that...

cult kits ILD special feature article header

SPECIAL FEATURE: I LOVE DUST

In the world of creative agency ad land, competition for business is fierce.  One minute you're working with a giant of a sports brand the next you're pitching for a new client,...

CULT KITS WERDER RELEASE 125TH ANNIVERSARY TRAINER

WERDER RELEASE 125TH ANNIVERSARY TRAINER

As part of the 125th anniversary, Werder partnered with hummel and Glückstreter – a local, authentic and credible sneaker store from Bremen – to launch an exclusive sneaker to cherish...

cult kits admiral sports 50 years of the replica shirt

ADMIRAL SPORTS: 50 YEARS OF THE REPLICA SHIRT

Icons of British sportswear, Admiral Sports – celebrate their 50th Anniversary with an exclusive delve into their rich tapestry of football shirts design, with the help of publisher Halcyon and...

cult kits goodison park article

WELCOME TO GOODISON

You may have seen on our Instagram that we're starting a new thing where, every month or so, we pull out a shirt at random from a delivery box and...

SPECIAL FEATURE: GAETANO BASTONE

SPECIAL FEATURE: GAETANO BASTONE

Cult Kits meets the Napoli fan who takes pictures of Napoli Fans. But these aren't your usual pre match fan photographs. Because the pictures Gae Bastone take, run deeper as they...

cult kits offside feature article england 1966 article promo

OFFSIDE: A FRESH LOOK

Grammar Studio launch brand refresh for the world's leading sports photography company, Offside – through a glorious visual language that will have football fans and photojournalist enthusiasts, pouring over their photography for hours....

UMBRO x WHIPPETS FC

UMBRO x WHIPPETS FC

Umbro has announced a partnership with Hackney-based football team Whippets FC. Founded in 2018, Whippets FC is a women’s and non-binary creative collective that has become a key player in the UK’s grassroots women’s...

Diego Maradona Napoli Football Shirts

8 OF THE VERY BEST: RE ISSUE KITS

The very best reissue shirts should first and foremost be at least one, if not all, of these three things. A) A genuinely desirable shirt B) One that is very,...

UNTOLD STORIES: ROY HODGSON, THE MANAGER 1976-1997

UNTOLD STORIES: ROY HODGSON, THE MANAGER 1976-1997

With Hodgson announcing his departure from Crystal Palace soon to be replaced by Austrian Oliver Glasner, it's got us wondering if this could be Roy's final dance with management. Roy, before returning to Crystal...

cult kits club america the ten greatest kits

CLUB AMERICA: THE TEN GREATEST KITS

When you consider that they are the most successful club side in Mexican history and call the iconic Azteca Stadium home, it’s not hard to see why Club America have...

ARTIST SHOWCASE: JIM GILBERT

ARTIST SHOWCASE: JIM GILBERT

Ladies and Gentlemen, let us introduce you to an illustrator who, in our opinion at least should have his work featured everywhere. Jim Gilbert. Remember the name, because you’re going to...