Common goal stars from the Premier League, The Bundesliga, and Serie A, reveal the movement's first football shirt on the day of the organisation's fourth Birthday.
Players including Dybala, Gnabry, Harder and Timo Werner – launch a football shirt fit for social and environmental purpose.
• All funds received by Common Goal invested directly into driving gender and racial equity, LGBTQ+ inclusion, and peaceful communities
• 300 limited edition shirts available to purchase
• Several Common Goal members featured in launch including: Paulo Dybala, Serge Gnabry, Timo Wer-ner, Dani Olmo, Juan Mata, Magda Eriksson, Pernille Harder, Lotte Wubben-Moy and Jessica Silva
• Release marks the four-year anniversary of the movement with over 200 players and coach members
• Shirts custom-designed and embellished by Avery Dennison in collaboration with SoccerBible
On the day of Common Goal’s fourth anniversary, the social impact collective in global football has un-veiled its first ever football shirts. 300 limited-edition shirts are available to buy, with all money received by Common Goal to be invested in projects using football to drive gender equality, fight racism, promote LGBTQ+ inclusion, and create peaceful and inclusive communities. A team of Common Goal members, both female and male, have given their design input and modelled the shirts for the launch ahead of the 2021/22 season, in collaboration with SoccerBible and Avery Dennison.
Paulo Dybala, Serge Gnabry, Timo Werner, Dani Olmo, Juan Mata, Magda Eriksson, Pernille Harder, Lotte Wubben-Moy, and Jessica Silva, participated in the launch of two limited edition shirts with the aim of fur-ther accelerating Common Goal’s mission of uniting the global football community to tackle the greatest social challenges of our time.
Paulo Dybala, Juventus and Argentina forward and Common Goal member said:
“This jersey represents something very important for me because it epitomises giving back and solidarity that the football world should always have with people and fans. The message of this jersey is a reminder about who and what we represent. As players we have the voices to call for a better world which the Common Goal movement is trying to create.”
Common Goal was launched in 2017 when a single player, Juan Mata of Manchester United and Spain, committed to pledge 1% of his salary to a collective fund that invests in high-impact community organisa-tions that use football to empower young people. The collective has grown to 200 players and managers, including Giorgio Chiellini, Christiane Endler, Mats Hummels, Kasper Schmeichel, Julian Nagelsmann, Casey Stoney MBE, and Jürgen Klopp. To date, over €3.5M has been generated by the movement and in-vested in football-based charities that support the United Nations Global Goals.
Manchester United player and Common Goal co-founder Juan Mata said:
“We wanted to have a good and a 100% meaningful way of creating a shirt — not only by the looks of it, but also by the materials it’s been made with. It has been made sustainably and represents the values of Com-mon Goal. It represents inclusion, it represents, of course, football, it represents equality, it represents all the values that Common Goal has. Ideally, as soon as you see it, you can understand why it is our shirt because it gives you an immediate feeling of Common Goal.” Based on a shared ambition to illuminate football’s potential to create a better world, Common Goal teamed up with two industry leaders in SoccerBible, the football culture publisher which oversaw the creative direction from the shirt’s design to player photoshoots, and Avery Dennison, a global materials science company specialising in design and manufacture.
Common Goal member, Chelsea FC Women and Danish forward Pernille Harder said:
“Footballers have a big voice, and football in general is such a massive sport with so much influence on so-ciety. More footballers advocating for important issues will make the world a better place. If everyone works together, football has such great potential to actually make a change in society. It’s important that we all do this together.”
The limited-edition shirts were custom-designed by Avery Dennison, with input from a diverse group of Common Goal members, and feature two colourways - magenta and blue. The expressive, iridescent print and crests reflect different colours depending on the view; symbolising the myriad of perspectives in which the game can be seen to create positive social change.
On the front, the shirts feature a unique three-part set of woven chest badges with a lenticular print pro-viding a colour shimmer effect, with each crest representative of the movement’s mission: from maximis-ing football’s contribution to people and the planet, fostering solidarity within the global football commu-nity, and changing the football’s industry’s DNA.
The Common Goal movement’s motto ‘Football is a team game, and so is social change’ runs on the inside back neck label, accompanied by a heat-applied digital QR code made possible to scan with anyone who owns a smartphone with a camera.
When scanned, the digitally connected garment connects you to a personalised video by Common Goal co-founder and Premier League player Juan Mata. The heat transfer on the back represents the 1% salary pledge made by Common Goal members which is then allocated to high-impact organisations that har-ness the power of football to advance the United Nations Global Goals.
Both variations of the shirt are made from 100% recycled polyester, a more sustainable material reducing car-bon emissions by more than 30% compared to virgin polyester, to help lessen the shirts’ environmental impact.
Common Goal member, Bayern Munich and Germany forward Serge Gnabry said:
“My dream is that us players, who work together so closely on the pitch, can unite away from the field of play. We can achieve great things and make many people happy both on and off the pitch. I want us to help create a better game and beyond that a better world. I want to help create a game that all of us who love football can be truly proud of, and this requires teamwork.”
All proceeds from shirt sales will go directly towards funding the organisation’s mission in harnessing the power of the beautiful game to address social challenges in underprivileged communities around the world. The movement is currently focused on the following Common Goal ‘Collective Projects’:
• Anti-Racist Project - to end racism in football: on the field, on the sidelines, in the front office and across our communities.
• Play Proud - making grassroots football organisations, programmes, and communities around the world inclusive for LGBTQ+ communities.
• Playing for Peace - empowering young people to shape their communities and play a key role in creat-ing peaceful and inclusive societies.
Common GoCommon Goal memberal member, RB L, RB Leipeipzig and Spzig and Spain fain fororwwarard Dani Olmo said:
“We footballers are luckier than other people and we should always remember that. That’s why I believe that each one of us should collaborate, lend a hand and help those who need it most. Many fans follow us from all over the world, so we have a great social responsibility. If we unite off the pitch, by choosing social projects we believe in, we can achieve great goals of social progress and unity.”
By giving football fans and the wider public the chance to purchase the shirt, this collaboration will pro-vide an opportunity to yet further unite the global football community on a team strong enough and big enough to tackle some of the world’s toughest opponents; from HIV/AIDS, to gender inequality, to youth unemployment.
Common Goal member, Chelsea FC Women, and Sweden International Magdalena Eriksson said:
“Football is a team game. And social change is a team sport as well. As individuals we’re only so powerful, but as a collective, anything is possible. Common Goal feels like a big, diverse and inclusive team with all the rest of the football players that are members of the movement. It’s fantastic that we now have our own shirts that represent what we all stand for.”
To join Common Goal and be part of its mission to become the biggest football club in the world, where everyone is welcome, the shirts can be purchased here (shop will be live as of 10am CET).