Common Goal member, Chelsea FC Women and Danish forward Pernille Harder said:
“Footballers have a big voice, and football in general is such a massive sport with so much influence on so-ciety. More footballers advocating for important issues will make the world a better place. If everyone works together, football has such great potential to actually make a change in society. It’s important that we all do this together.”
The limited-edition shirts were custom-designed by Avery Dennison, with input from a diverse group of Common Goal members, and feature two colourways - magenta and blue. The expressive, iridescent print and crests reflect different colours depending on the view; symbolising the myriad of perspectives in which the game can be seen to create positive social change.
On the front, the shirts feature a unique three-part set of woven chest badges with a lenticular print pro-viding a colour shimmer effect, with each crest representative of the movement’s mission: from maximis-ing football’s contribution to people and the planet, fostering solidarity within the global football commu-nity, and changing the football’s industry’s DNA.
The Common Goal movement’s motto ‘Football is a team game, and so is social change’ runs on the inside back neck label, accompanied by a heat-applied digital QR code made possible to scan with anyone who owns a smartphone with a camera.
When scanned, the digitally connected garment connects you to a personalised video by Common Goal co-founder and Premier League player Juan Mata. The heat transfer on the back represents the 1% salary pledge made by Common Goal members which is then allocated to high-impact organisations that har-ness the power of football to advance the United Nations Global Goals.
Both variations of the shirt are made from 100% recycled polyester, a more sustainable material reducing car-bon emissions by more than 30% compared to virgin polyester, to help lessen the shirts’ environmental impact.