Glory Mag releases its fifth edition and chats with Cult Kits on the mags humbling beginnings and how it's led to them working with a Premier League team.
We've been admirers of Glory Mag for sometime now! Blissfully looking over the mags stunning imagery, often capturing beautiful football pitches in stunning European locations.
For those of you that might not know, Glory is a high-end football and travel publication, aiming to put the ‘beautiful’ back into the beautiful game. They travel the world documenting alternative football cultures including the most remote, exotic and unusual destinations.
We talked to one of the magazines founders, Ryan Mason about how Glory Mag came to exist along with its plans for the future.
CK: First things first – who do you support?
GM: I’m a Norwich City fan and Lee (the other co-founder of Glory) is a Liverpool fan - as you can imagine, a lot was exchanged during the first game of the season! I’m actually really optimistic for Norwich’s season, unlike many of the pundits and journalists. I think we’ll surprise a few people. We’re playing some of the best football I’ve seen us play and there’s something special happening right now at Carrow Road and around our beautiful city. A successful season for us would be avoiding relegation and maintaining our premier league status.
CK: Let's go back to the beginning – how did Glory Mag come to be?
GM: Glory all started when I was working in London and was commuting back to Norwich. It was on the 5pm train between London Liverpool St and Norwich that I started coming up with the idea of producing a football publication that was different to what was already in the market - something that incorporated all my interests; football, photography and travel. I pitched the idea to Lee who is a highly respected creative in Norwich and he was keen to make it happen - after a few weeks of planning and research, it was then only a few more weeks until we were at our first destination, the Faroe Islands. It all happened very quickly. We’re now 5 issues in, having traveled to the Faroe Islands, Kosovo, Sweden, Ireland and Switzerland.
CK: Tell us a bit about the Mag and the aspirations of it?
GM: I think what we do brings something different - we try to pride ourselves on original, experience-led content by traveling and immersing ourselves into the football culture of the places we visit. We do a lot of research, connecting with key contacts before traveling to our destination with an extremely busy itinerary. This is key to every issue we do - but what I really love about doing it this way is making new friends and contacts on the way. Experiencing and learning what football culture is really like at our destination and building strong affiliations with teams for our club focus sections of the publication. Our aspirations is to continue producing the publication, but on a more structured schedule - at the moment each issue is a bit spontaneous and that is mainly due to the extensive amount of research required, but going forwards we’d like to have more of a structure by guaranteeing two issues a year and being able to offer a subscription service for our readers.