Football shirts. Those gaudy, nylon things that footballers sling on before a game, emblazoned with unsightly sponsors and logos. We always appreciated their strange beauty but little did we know quite how much so many others would when we started Cult Kits way back in 2011.
We had a few late 00s pieces that had escaped the annual charity shop clear-out and we decided to try and re-home them. We did, but back then wearing a football shirt casually was far from the fashion statement it is these days, so it’s not like we expected it to become A Thing.